Introduction | Jayantmathew

Education

B.Sc. (Visual Communication), Loyola College, Chennai
Diploma in Graphic Design, Signet Design Centre, Chennai

Certified Usability Analyst, Human Factors International (HFI), 2017

Work Experience

Sprinklr Inc
Senior Director – Brand & Creative Studio | Bengaluru | Jan 2023 – Present

Global brand and creative custodian at Sprinklr
Lead creative and design strategy for Sprinklr’s global brand and product marketing initiatives.
Drive integrated B2B marketing campaigns, collaborating with global marketing, sales and technology teams.
Foster a culture of creativity and innovation within the organization.

BCG Design Studios, Boston Consulting Group
Design Manager | Bengaluru | Feb 2019 – Jan 2023

Provided design leadership for global consulting projects across multiple geographies.
Led and mentored design teams, developed creative strategies, and partnered with clients to deliver high-impact consulting solutions.
Championed design thinking and creative excellence for complex business challenges.

Tinacca Media 360
Creative Consultant | Chennai | Aug 2018 – Jan 2019

Managed creative strategy and execution for brands including Apollo Hospitals, TruCover, and K7 Security.
Gained hands-on experience in a nimble start-up environment after completing a UX design course during a sabbatical.

Cheil India
Group Creative Director | New Delhi | Jun 2014 – Aug 2016

Led integrated campaigns for Samsung’s Consumer Electronics portfolio and select mobile models.
Delivered notable campaigns including the Samsung Curved TV (2015) and Samsung On7 launch.

Publicis Capital Advertising
Sr. Creative Director | New Delhi | Jul 2010 – Jun 2014

Directed creative strategy for Maruti Suzuki A-star and Apollo Tyres among other brands, including the launch of Maruti Suzuki Celerio.

Saatchi & Saatchi
Creative Director | New Delhi | Aug 2008 – Jun 2010

Spearheaded the launch and rollout of MTS Telecom in India, along with campaigns for Videocon, Mother Dairy and Rosebys.

Grey Worldwide (India) Pvt. Ltd.
Creative Director | New Delhi | May 2004 – Jul 2008

Created award-winning campaigns including the globally recognized “Incredible India” campaign (Euro Effie Award) and Taj Mahal 150 Years (PATA Gold).
Developed brand design philosophy for SBI Cards from scratch.

McCann Erickson India
Creative Services (Art) | New Delhi | Jul 2000 – Apr 2004

Delivered campaigns for Virgin Atlantic, Bacardi, Goodyear, and Gillette, including award-winning print and outdoor work.

Rediffusion DYR
Creative Group Head | New Delhi | Jan 2000 – Jun 2000

Led creative for Maruti Udyog Limited, including the successful re-launch of Maruti 800 MPFI.

Contract Advertising (I) Ltd.
Creative Supervisor | Chennai & New Delhi | Jan 1995 – Dec 1999

Managed campaigns for Epson, Nippo Batteries, Dabur, NIIT, and Shell Oil during formative years in advertising.

Awards

JAYANT