Date of birth

 

 

28th October 1971

 

 

 

 

 

Education
 

 

B.Sc. (Visual Communication), Loyola College, Chennai
Diploma in Graphic Design, Signet Design Centre, Chennai

Certified Usability Analyst, Human Factors International (HFI), 2017

 

 

 

 

 

Work Experience

 

 

Boston Consulting Group (BCG) Design Studio, Project Lead - Design
Bengaluru, February 2019 – present

 

Client: Various Global Consulting Projects

 

Shifting out of my comfort zone in advertising, I joined the world of consulting and providing design solutions for global consulting projects.

 

 

Tinacca Media 360, Creative Consultant,
Chennai, August 2018 – present

 

Client: Apollo Hospitals, TruCover Mobile Protection, K7 Security

 

After a 2-year sabbatical, (during which time I relocated to Chennai, skilled-up with a course in UX and did the occasional freelance assignment) I got back into full-time advertising. A small set-up, I take care of both creative strategy and creative output, giving me the opportunity to experience a nimble-footed start-up, after spending many years in large organisations.

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Cheil India, Group Creative Director,
Gurgaon, June 2014 – August 2016

 

Client: Samsung India (Consumer Electronics and Hand-held devices)

 

My role at Cheil India as a Group Creative Director was one of creative leadership. My group took care of Samsung's CE (Consumer Electronics) portfolio and a few select mobile models. This was a completely integrated role with above-the-line, below-the-line and digital integration required for all work done.
The Curved TV campaign of 2015 and the Samsung On7 campaign were among the many campaigns I worked on in my 2 years at Cheil.

 

 

Publicis Capital Advertising, Sr. Creative Director,
Gurgaon, July 2010 – June 2014

 

Clients: Maruti Suzuki Corporate, Maruti Suzuki A-star,
Maruti Suzuki Celerio, Apollo Tyres, WeChat

 

At Publicis Capital, I was the Sr. Creative Director on Maruti Suzuki A-star. The group I looked afterwas also responsible for Apollo Tyres (Corporate) and we also worked on the Maruti Suzuki Corporate business and was part of the launch of the Maruti Suzuki Celerio.

 

 

Saatchi & Saatchi, Creative Director,
Gurgaon, August 2008 – June 2010
 

Clients: Videocon, Rosebys, MTS Tele Services, Maxima

 

At Saatchi & Saatchi, I was involved with MTS, the Russian telecom company. From the launch of the brand in India to its roll-out across the country.

 

 

Grey Worldwide (India) Pvt. Ltd., Creative Director,
New Delhi, May 2004 – July 2008
 

Clients: Hyundai Accent, Samsung Home Appliances, Ministry of
Tourism (Incredible India), Wrigley (Boomer, Doublemint), SBI Cards,
Suzuki Motorcycles, BSNL, India Today, Ranbaxy (Revital), My FM 94.3

 

At Grey, I was part of the highly successful and much-rewarded campaign
for India tourism – The ‘Incredible India’ campaign for international markets. Among various other honours, this campaign was awarded metal at the Euro
Effie Awards. Another campaign for 150 years of the Taj Mahal also brought
home a Gold from PATA (Pacific Asian Tourism Awards). I also worked on
the launch of SBI Credit Cards. The interesting part of the assignment was the creation of an all new brand design philosophy from a blank sheet. A first for
me at that time.
 

 

McCann Erickson India, Creative Services (Art),
New Delhi, July 2000 - April 2004

 

Clients: Virgin Atlantic Airways, Living Media Group, Bacardi, Indiatimes, Mastercard, Nescafe, LG, Adidas, Microsoft, Perfetti Van Mille, Good year Tyres

 

I was part of many campaigns at McCann. Campaigns of note being an outdoor campaign for the Upper Class of Virgin Atlantic, a poster campaign for Bacardi Limon and the launch of tubeless tires for Goodyear in India and an award winning press ad for Gillette.

 

 

Rediffusion D Y & R, Creative Group Head,
New Delhi, January 2000 - June 2000

 

Clients: Maruti Udyog Limited (Corporate, Maruti 800, WagonR)

 

During my stint at Rediffusion DY&R, I played a key role in successfully
relaunching the Maruti 800 in its MPFI (multi-point fuel injection) avatar.

 

 

Contract Advertising (I) Ltd., Creative Supervisor,
Chennai & New Delhi, January 1995 - December 1999

 

Clients: Epson Inkjet Printer, Nippo Batteries, Zuari Cement, Nutrine Confectionary, Nutrine Biscuits, Dabur Real Juice, Dabur Lal Tail, NIIT, Dainik Jagran, Shell Oil

 

I started my career at Contract, spending 5 years in the Chennai and Delhi offices. These were important formative years and I couldn’t have asked for a better start to my professional life.

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Awards

 

2 Silver at Madras Ad Club, 1998

1 Silver and 2 Bronze at Bangalore Ad Club, 1998
1 Gold at Bangalore Ad Club, 1999

1 Silver at Bangalore Ad Club, 2001

1 Gold at PATA (Pacific Asian Tourism Awards), 2004

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